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Introduction to Digipak

A Digipak is a form of jewel case, for holding one or more CDs or DVDs. It  is mainly a card package, although it does incorporate a plastic CD tray. The most common digipak has 4 panels with the CD tray attached to the inside right panel. Standard digipaks can be supplied with 4, 6 or 8 panels, making it possible to hold up to 4 CDs plus booklets. Variations include where the discs sit on a hub or spindle inside. Among commercial  audio CD  releases, Digipak-style cases are one of the few common alternatives to the somewhat brittle  jewel case .  Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.  

Colour Scheme for Promotion Package

The colors we decided to go with were the primary colours with a touch of black and white. Red represents anger, blue represents sadness while yellow signifies happiness. We will be using this throughout our digipak and website. The colors are also prominent in our music video.The  colou r contrast allows us to bring certain things into the audience's focus. These colours are bright and vibrant as well, fitting the pop side of the genre.

Photoshoot Analysis: Selected and Rejected Images

For our digipak, we needed to take pictures of the painting and for the front cover, we also needed an image of the artist to establish star image. While we took pictures of the artist on the third day of shooting our music video, the pictures of the painting were taken later, outside, using the sun as our source of light. Selected Images We selected this image as it best fits the persona and star image we're building. The glasses and the head tilt gives off a stylish yet laid back attitude, almost characteristic of indie artists. The slightly casual dishevelment of her hair distinguishes her from the picture perfect pop icons. The green shirt will attract the eye as it is a sudden deviation from the primary colour scheme that is prevalent in our work. This picture was selected since its a clear shot with appropriate lighting, easily croppable and adjustable for the purposes of the digipak design. This picture was taken with the back cover kept in mind. It is a clea...

Footage Analysis: Rejected Footage

Of course not all 184 clips were perfect and we have to discard some of them either because the clips are not in focus, shaky or the outcome was simply not what we had imagined. Some simply had better retakes.  Below is the rejected footage: We rejected these shots since the actress ended up out of the shots. These shots were rejected due to the shakiness of the camera. The movement of the subject was not ideal so we reshot these scenes and decided to discard the ones which were not to our liking. We rejected this shot as it was out of focus. The movement of the lips was not distinct enough which is why we're rejecting this clip. The camera movement was too quick while panning and in the process managed to capture spaces it was not supposed to, ruining the framing and mis-e-scene of the shot.

Footage Analysis: Selected Clips

After the shoot was over, Mahnoor and I sat down to once more examine the footage and pick out what we wanted to use and what was to be discarded. We have a total of 184 clips. While there is no danger of running short on footage, we naturally want to pick up the best clips, befitting the mood of the scenes, the music video as whole and it's aesthetics and quirkiness. These clips have been selected as they will make the majority of the symbolic meaning of the music video along with the colours of the backdrops used in it. As a conceptual and performance based music video, it is important for us to have and utilise ample footage of such elements. We will trim and edit these to our liking and to fit the meaning we want to create in our music video. Performance is a necessity in our music video which is why we shot both singing and dancing performances in all locations. These are some of the clips we intend to use. We will be...

Production Log Day 3

Like clockwork, once all our classes ended we all carpooled with Mahum, drinks in hand, to her place to pick up the props we needed before we headed over to my place where the majority of the day's shoot would take place. Lighting and Equipment The shooting site for the yellow and black backdrops was well lit up due to there being two windows in the room. We made use of the sunlight and a dull overhead warm light which acted as a rim light. For the telephone room scenes we used cool lighting already available in the room we used to shoot the scenes. We used a Sony HX300 camera and a tripod, for stable and standardised footage. Camera Angles and Shots High angle, low angle and eye-level angles were used, the latter one being used predominantly. Shots ranged from extreme close ups, close ups, mid-close ups, mid shots, mid-long shots and full shots. Experience We immediately got to work, first collectively setting up the yellow backdrop while Fatima got dressed followed by...

Production Log Day 2

Free from our classes for the day, we waited for Fatima's class to end after which we all carpooled to my house which would be used as the shooting site for the scenes with the blue backdrop. Mahnoor and I had set up the blue backdrop the day before, in order to save time on the second day. Lighting and Equipment The shooting site for the scenes with the blue backdrop was well lit up due to there being two windows in the room. We made use of the sunlight, no rim light required as the colours of the actress' outfit were prominent and stood out against the backdrop. For the residence scenes we used the warm lighting already available in the room we used to shoot the scenes. We used a Sony HX300 camera and a tripod, for stable and standardised footage. Camera Angles and Shots High angle, low angle and eye-level angles were used, the latter one being used predominantly. Shots ranged from full shots, mid shots, mid long shots, close ups and mid-close ups. Experience Mahn...