Footage Analysis: Selected Clips

After the shoot was over, Mahnoor and I sat down to once more examine the footage and pick out what we wanted to use and what was to be discarded. We have a total of 184 clips. While there is no danger of running short on footage, we naturally want to pick up the best clips, befitting the mood of the scenes, the music video as whole and it's aesthetics and quirkiness.

These clips have been selected as they will make the majority of the symbolic meaning of the music video along with the colours of the backdrops used in it. As a conceptual and performance based music video, it is important for us to have and utilise ample footage of such elements. We will trim and edit these to our liking and to fit the meaning we want to create in our music video.

Performance is a necessity in our music video which is why we shot both singing and dancing performances in all locations. These are some of the clips we intend to use. We will be splicing the videos to use all the moments we like and that best serve our purposes as well as to create continuity.

We selected these clips and more for continuity purposes, because they're key points in either building the narrative, creating action matches and for showcasing her emotional states,

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Second Cut (Final Music Video)

Once the first cut was done all the footage was laid out in the required order, the second cut was for adding all the effects and animations to make the video more visually pleasing. While shooting we relied on the sunlight as our main source of lighting and since the shoot took place over three shooting days with varying levels of light on certain scenes, this lead to some unpleasing discoloration to certain sections of the footage where the camera picked up odd muddy tones instead of the vibrant primary colours. In this first half of colour correction Mahnoor basically tried to match all the footage to a equal level of brightness and correct all the discoloration and try to match them on intensity and saturation of colour as well. In the image above you can see her correcting the dull greenish hues on the original video to a the required soft vibrant yellow. She wanted to match all the colours so when she would further apply filters there would be no miss match. After basi...

Creative Critical Reflection

Now that we've wrapped up our advanced portfolio its time to reflect on our project through the focus of certain questions. Q.1 How do your products use or challenge conventions and how do the represent social groups or issues? The genre me and my team picked for our final products was indie pop. Indie as a genre in general breaks tonnes of conventions and creates new ones mostly due to the freedom allotted to the artists. Rather than having set conventions the indie scene works in trends which emerge with time, which is what we've based certain aspects of our products off and what we've gone against to showcase some of our own artistic ability. In a country like Pakistan, which is mostly over run with remastered coke studio versions of old songs, releasing an indie pop album and music video is unconventional as it is. Similarly, due to the creative freedom the genre allows us, we were able to represent social issues which we may not have been able to if we were to be...

Website (Final)

Though we all gave her input and went over various options and versions together, Mahum was the one who actually constructed the website. She created it from scratch, starting off with a blank template. The team looked at existing websites of renowned artist, in order to find out the codes and conventions existing in websites (Website Analysis). Following this, Mahum looked at different templates on wix to get a better idea of the options available on the platform. Understanding the Website Editor was a little tricky for her but she managed to do it. For the menu page she did not want to add alot of things, inspired by the minimalist styles some indie websites are using.She wanted to keep it simple. She added a menu bar, customized it to her liking in accordance to the colour scheme that we had decided and above that added our Logo designed by Mahnoor. On the top right she added a sign in button customized with our decided colour scheme and on th...

Eman's Media Portfolio

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