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Set Brief

For my media portfolio in the second year of A-levels, me and my class will be attempting the music package promotion.

Our tasks will be to essentially promote an artist's music. The project essentially divides into three tiers: a music video, a website and a digipack. These activities will unlike last year, submerge us in not one form of media but several: print, social and video. Through these we will get to explore production processes, technologies and contextual significance of media products. The project will be divided into three phases which go into the end product, namely, research, planning and production.

The research process includes research into our target audience, genre, techniques, pre-existing  relevant media products and their codes and conventions through an assortment of activities such as keen image,editing and mis-e-scene analysis, surveys etc. The planning phase helps us challenge all the knowledge we have gained through the research process and apply it to our own project. In this phase we will be arranging and organising our schedules, locations and time. We will be drawing up drafts, story boards and a script for our chosen genre. The planning will also include the casting, shot listing and the gathering of all equipment and props. All this is translated in the production phase where we actually construct the media product we have planned with the help of many softwares and programs.

Much like last year all progress, evidence and eventual critical reflection will be documented in the form of a blog.

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