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Music Videos

A music video is a short film that combines music with visual imagery. Thought it first started out as a way to create ambiance in films which had no other sounds since technology for recording audio was not very sophisticated, it soon evolved into a mutually beneficial tactic of marketing and exposure for both film makers and musicians. With time this idea of using music videos for marketing has been developed and refined to an extent where every album needs a music video to promote it's release and sometimes even two! Though music videos exist predominantly to market and promote music recordings and improve sales, they are also used for creative and artistic expression.

Music videos often help bring audiences one step closer to the narrative the musician is trying to sell because now they not only have the lyrics to piece meaning together but also something visual. Different sorts of music videos exist. While some may be very heavily reliant on choreography and have no surface level narrative, others not only offer a narrative but can often aid in the shaping of world view and progressing movements. These are not limited to punk music. An apt example of a recent viral music video with a very progressive message and narrative is 'This is America' by Childish Gambino where he not only outlines flaws within America and it's system (racism, gun laws etc) but also delves into how we've become desensitized to it. A music video, however, does not have to be dark to be weighted as rich in narrative.

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