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Music Video Theories

With the rise of music videos came a (natural) rise of theories revolving them, analyzing what elements made a music video and what aspects could be seen being repeated, creating an almost method to making music videos.

We made a checklist of theories we needed to check three music videos for. These theories are predominantly by Andrew Goodwin, Sven Carlsson, John Stewart, Michael Shore, Lara Mulvey and Steve Archer.


While it would have been convenient using Canva again, I wanted to broaden my expertise in a variety of online tools which is why I chose to make my presentations on Emaze.

The music videos I chose to analyse in context of these theories are:

  • Fake Love- BTS
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  • Say Amen (Saturday Night)- Panic! At The Disco
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  • God Is a Woman- Ariana Grande
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