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Genre Selection

The genre my team has chosen for our final task, after a detailed discussion is Indie Pop.

Indie (meaning independent) is a genre which originated post 70s punk mainly in Britain. Indie music is music made by artists who are either 'garage bands' or signed to an independent label, which enables them to take complete control over the production of their music rather than having their record company make decisions regarding their sound or even their look. This also gives indie artists the freedom to dabble in different genres and take maximum creative liberties

Indie Pop is a sub-genre of Indie music which is a mixture of DIY ethic, pop rock and some retained elements from mainstream pop culture. While Indie Pop often shies away from the glamour of contemporary pop music it has also detached itself from some of the strong currents of angst that came with typical rock styles. Indie Pop also divides into further categories such as indie synth-pop, dream pop, twee pop, psychedelic pop etc.

The reason why me and my team mates chose this genre was because we felt that this was a genre we typically enjoyed and would therefore find it easier to make our final music videos as we are all more or less well acquainted with the codes and conventions that are generally followed. Choosing Indie Pop, allows us certain creative liberties that we would not possess in other genres such as Pop or EDM since they have very robust codes. Indie Pop leaves room for artistry and a certain amount of rule breaking that we're looking forward to.

Some of my favourite Indie Pop artists are Marina and the Diamonds, LP and St Vincent.



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