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Representation in Indie Pop Music Videos

Since Indie as an umbrella genre provides artists with full creative liberty we see that Indie Pop music videos represent people from all walks of life. It is not limited to any one social group and will often represent multiple social groups in the same video. A good example of this is George Ezra's 'Budapest' music video.



Age Group

If there is one social group that Indie Pop represents more than others, it's young adults since the majority of the artists in this genre belong to that age group. Artists who emerge in the Indie Pop scene, usually do so when they're rather young so even if they make music for a long time it still falls withing that age group.



This isn't to say that adults do not partake in the making of Indie Pop music videos or that children are not represented.



Gender

Indie pop is inclusive of all genders and is one of the genres where equal participation of males and females can be observed. Gender bending is not uncommon.

The music video for 'Still Feel' by half.alive features all boys.



BORNS leads the gender bending movement with Indie Pop music videos such as 'I Don't Want You Back' where he embraces androgynous image with more enthusiasm when it comes to appearance (inspired by Madonna) and vocals alike.


Race

Artists of different ethnicity and races congregate together under Indie Pop since there is no all-ruling company which filters the artists or even the extras alike by color or race to appease a white audience.

No Rome is a London based Filipino who has recently been making waves especially with his latest music video, 'Narcissist' for which he paired up with the established Indie Pop artist, 1975.



Parkeh and Singh is an Indian Indie Pop duo.



Sexuality

The LGBTQ+ community has been historically richly involved with the music industry. It's no different for the Indie Pop scene. Many queer artists dominate the scene, offering representation for the LGBTQ+ community since they're given the freedom to express themselves and their identities.

LP's music videos play a big role in the representation of wlw.



Shura's music video for 'Touch' offers a healthy representation of same sex couples and aims to normalise them.

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