Introduction to our Song

So now it was time for us to choose a song for our music video. We all heard a lot if indie songs and then shortlisted a few songs each one of us liked. We listened to them together in class and then had the whole class vote for what they thought was the best song especially in regards to making a music video. Personally I was stuck upon another song but the song was copyrighted and after a few listens and brainstorming, I quickly warmed up to the song we ended up choosing and was most voted for, “ I got your message” by the Cults.

Cults is an American indie pop band formed in New York City in 2010.They are signed to Sony and in the name of , a record label that was set up by British singer Lilly Allen. We really liked the music of the song we selected.The beat was quite catchy. We actually started to sing the song while we were listening to it. The song was originally sung by the cults feat. Christopher owens but due to copyrights we had to choose the cover of this song.

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Representation in Indie Pop Music Videos

Since Indie as an umbrella genre provides artists with full creative liberty we see that Indie Pop music videos represent people from all walks of life. It is not limited to any one social group and will often represent multiple social groups in the same video. A good example of this is George Ezra's 'Budapest' music video. Age Group If there is one social group that Indie Pop represents more than others, it's young adults since the majority of the artists in this genre belong to that age group. Artists who emerge in the Indie Pop scene, usually do so when they're rather young so even if they make music for a long time it still falls withing that age group. This isn't to say that adults do not partake in the making of Indie Pop music videos or that children are not represented. Gender Indie pop is inclusive of all genders and is one of the genres where equal participation of males and females can be observed. Gender bending is not uncommon.

Softwares

For our video we will be using different softwares: For the editing of our video we will be using Adobe Premiere Pro. It is one of the best editing soft wares. This was a natural choice since Mahnoor, our editor is already well acquainted with the software and due to its easy availability (she already has it on her laptop). For the Digipack design and animated drawings we will be using Photoshop. This is the software we used for our Magazine task and are therefore familiar and comfortable with it. All of us having ample skills on the software will also allow us to divide certain tasks and get them done more efficiently. We decided to make the website using Wix.com which is an online free website builder tool, particularly for the range of options it offers us such as playable tracks that would be handy when building a website for an artist. The notes

Final Digipak

We have finalised our digipak. This is what it looks like: Front Cover Back Cover Inlay First Page Inlay Second Page Spine

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