Introduction to our Song

So now it was time for us to choose a song for our music video. We all heard a lot if indie songs and then shortlisted a few songs each one of us liked. We listened to them together in class and then had the whole class vote for what they thought was the best song especially in regards to making a music video. Personally I was stuck upon another song but the song was copyrighted and after a few listens and brainstorming, I quickly warmed up to the song we ended up choosing and was most voted for, “ I got your message” by the Cults.

Cults is an American indie pop band formed in New York City in 2010.They are signed to Sony and in the name of , a record label that was set up by British singer Lilly Allen. We really liked the music of the song we selected.The beat was quite catchy. We actually started to sing the song while we were listening to it. The song was originally sung by the cults feat. Christopher owens but due to copyrights we had to choose the cover of this song.

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Second Cut (Final Music Video)

Once the first cut was done all the footage was laid out in the required order, the second cut was for adding all the effects and animations to make the video more visually pleasing. While shooting we relied on the sunlight as our main source of lighting and since the shoot took place over three shooting days with varying levels of light on certain scenes, this lead to some unpleasing discoloration to certain sections of the footage where the camera picked up odd muddy tones instead of the vibrant primary colours. In this first half of colour correction Mahnoor basically tried to match all the footage to a equal level of brightness and correct all the discoloration and try to match them on intensity and saturation of colour as well. In the image above you can see her correcting the dull greenish hues on the original video to a the required soft vibrant yellow. She wanted to match all the colours so when she would further apply filters there would be no miss match. After basi...

Creative Critical Reflection

Now that we've wrapped up our advanced portfolio its time to reflect on our project through the focus of certain questions. Q.1 How do your products use or challenge conventions and how do the represent social groups or issues? The genre me and my team picked for our final products was indie pop. Indie as a genre in general breaks tonnes of conventions and creates new ones mostly due to the freedom allotted to the artists. Rather than having set conventions the indie scene works in trends which emerge with time, which is what we've based certain aspects of our products off and what we've gone against to showcase some of our own artistic ability. In a country like Pakistan, which is mostly over run with remastered coke studio versions of old songs, releasing an indie pop album and music video is unconventional as it is. Similarly, due to the creative freedom the genre allows us, we were able to represent social issues which we may not have been able to if we were to be...

Intertextuality

Intertextuality refers to when one media text incorporates another media text and in the process alters said media text. Intertextuality has many sub types such as: Pastiche: Pastiche is when a media text imitates another media text or style in a positive way. Marina and the Diamonds' music video for 'Shampain' is a pastiche of Micheal Jackson's 'Thriller' music video as a bunch of undead girls join her for a choreographed dance sequence. The music video for 'Gives You Hell' is a pastiche of a typical 50's neighbourhood, with the 'family oriented' side of the warring neighbours dressing in typical 50's fashion too. Parody: In a parody a media text often uses references from another media text to to mock it. Bo Burnham's 'Repeat Stuff' music video parodies Justin Beiber in parts of his music video as a way to poke fun at the unoriginal and vague music they produce which plays of...

Eman's Media Portfolio

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