Song Lyrics and Meaning

We want the concept of our music video to be somewhat related to the lyrics, since the majority of our target audience wants to see that (see Survey). So it only makes sense for us to have a look at the lyrics and meaning of the song.

Lyrics:

I Got Your Message- Cults (Ft Christopher Owens)

I don't believe it

I must be dreaming

I got your message

I heard the beep beep

I don't believe it

I must be dreaming

'Cause I got your message

I heard the beep beep

I need a way out

I cannot get out

It's so much harder

When you're backing down

And I know that my back's

Good for a few laughs

That's what I do my best

To turn it up, tune it out

But I don't believe it

I must be dreaming

'Cause I got your message

I heard the beep beep

And I don't believe it

I must be dreaming

'Cause I got your message

I heard the beep beep

You're making big decisions

But nobody is there

Your painted nails sailing

Through the oceans of your hair

And I'm hearing strange names

Resting on your lips

So I'll just do my best

To turn it up and tune it out

I don't believe it

I must be dreaming

'Cause I got your message

I heard the beep beep

I don't believe it

I must be dreaming

'Cause I got your message

I heard the beep beep

I can't even believe it

I must be dreaming

I don't believe it

I must be dreaming

I don't believe it

I must be dreaming

I don't believe it

I heard the beep beep

Meaning:

The song generally deals with themes of love and unbalanced relationships where one person gives too much when the other doesn't give enough, making the relationship toxic and hurtful. The person who's more invested in the relationship seems to be hung up on their lover, obsessing over things which would ordinarily seem normal like a message. They seem to be aware of their partner's lack of interest and implied infidelity but are insistent on ignoring it, "I just turn it up and tune it out," bringing the concept of out of sight, out of mind to life.

Comments

Representation in Indie Pop Music Videos

Since Indie as an umbrella genre provides artists with full creative liberty we see that Indie Pop music videos represent people from all walks of life. It is not limited to any one social group and will often represent multiple social groups in the same video. A good example of this is George Ezra's 'Budapest' music video. Age Group If there is one social group that Indie Pop represents more than others, it's young adults since the majority of the artists in this genre belong to that age group. Artists who emerge in the Indie Pop scene, usually do so when they're rather young so even if they make music for a long time it still falls withing that age group. This isn't to say that adults do not partake in the making of Indie Pop music videos or that children are not represented. Gender Indie pop is inclusive of all genders and is one of the genres where equal participation of males and females can be observed. Gender bending is not uncommon.

Softwares

For our video we will be using different softwares: For the editing of our video we will be using Adobe Premiere Pro. It is one of the best editing soft wares. This was a natural choice since Mahnoor, our editor is already well acquainted with the software and due to its easy availability (she already has it on her laptop). For the Digipack design and animated drawings we will be using Photoshop. This is the software we used for our Magazine task and are therefore familiar and comfortable with it. All of us having ample skills on the software will also allow us to divide certain tasks and get them done more efficiently. We decided to make the website using Wix.com which is an online free website builder tool, particularly for the range of options it offers us such as playable tracks that would be handy when building a website for an artist. The notes

Final Digipak

We have finalised our digipak. This is what it looks like: Front Cover Back Cover Inlay First Page Inlay Second Page Spine

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