We want the concept of our music video to be somewhat related to the lyrics, since the majority of our target audience wants to see that (see Survey). So it only makes sense for us to have a look at the lyrics and meaning of the song.
Lyrics:
I Got Your Message- Cults (Ft Christopher Owens)
I don't believe it
I must be dreaming
I got your message
I heard the beep beep
I don't believe it
I must be dreaming
'Cause I got your message
I heard the beep beep
I need a way out
I cannot get out
It's so much harder
When you're backing down
And I know that my back's
Good for a few laughs
That's what I do my best
To turn it up, tune it out
But I don't believe it
I must be dreaming
'Cause I got your message
I heard the beep beep
And I don't believe it
I must be dreaming
'Cause I got your message
I heard the beep beep
You're making big decisions
But nobody is there
Your painted nails sailing
Through the oceans of your hair
And I'm hearing strange names
Resting on your lips
So I'll just do my best
To turn it up and tune it out
I don't believe it
I must be dreaming
'Cause I got your message
I heard the beep beep
I don't believe it
I must be dreaming
'Cause I got your message
I heard the beep beep
I can't even believe it
I must be dreaming
I don't believe it
I must be dreaming
I don't believe it
I must be dreaming
I don't believe it
I heard the beep beep
Meaning:
The song generally deals with themes of love and unbalanced relationships where one person gives too much when the other doesn't give enough, making the relationship toxic and hurtful. The person who's more invested in the relationship seems to be hung up on their lover, obsessing over things which would ordinarily seem normal like a message. They seem to be aware of their partner's lack of interest and implied infidelity but are insistent on ignoring it, "I just turn it up and tune it out," bringing the concept of out of sight, out of mind to life.
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