Survey Results

Now that we have an ample number of responses, sixty nine, we can use these to understand the preferences of our target market. This will help us create a media product which is more likely to have high sales despite being a niche product.

Since roughly 74% of our target market picked YouTube as their primary source of discovering new music, my team will prioritise this platform when we release our music video. This way we're likely to reach a large portion of our audience quickly.

The technological age has certainly begun. While YouTube being the most popular choice in the first question may have somewhat given away the results of this question, online being most people's preference, we find applications such as iTunes and Google Play to be used by a quantifiable part of our target market. We will therefore include one of the mentioned applications in our distribution plan.

Since the majority of our target audience appreciates the artist playing an active part in the music video, we will include maximum exposure of the artist in the music video through close ups, notions of looking and other techniques that engages the audience and makes them feel like they have more access to them.

65% of our target market prefers concept based music videos. However, the 30% and the 35% who prefer performance based and narrative based music videos, respectively, are too large a number to be ignored. Therefore, our music video will be a standard mixed music video, inculcating all these archetypes.

Given that a large number like dancing as a performance type (64%), we will be including this in our music video along with lip-syncing/singing.

This is a pretty clear indication that people prefer the lyrics to play a strong role in the music video and its concept. We will incorporate this in our own music video.

77% of our target market prefers cinematic (film like) footage. Therefore, we will mostly use cinematic aesthetics. One if not both of the other two aesthetics may be utilised to broaden the percentage of the target market we're trying to access.

Since our target market has shown an equal amount of interest in different album cover styles and aesthetics, we will take creative liberties with our album cover. Stay tuned.

We asked people to tick all the Indie Pop artists they like. 1975 (31), Bastille (27) and Marina and the Diamonds (19) got the highest number of ticks. This tells us a lot about the styles our target audience likes and we can draw inspiration from these.

Along with the dos, my team decided to record the don'ts as well. 60% of our target market has shown a disliking towards body objectification, making it an element we will definitely be excluding from our music video. We will also be avoiding the information overload and excessive instrumentals to appease a maximum percentage of our audience.