Target Market

The target market is a specific market which is chosen or created with different segments of the market so a product may be marketed and created in a way that caters said market.

Our target market is:

Geographic:

Pakistan, USA and UK

We're choosing to release the album in these regions as the album is in English and all of these countries except Pakistan have English as their first language. Pakistan is included due to origins of the artist themselves.

Demographic:

Age: 15-30 years old
Secondary Age: 30-45 years old
Gender: Male and Female
Social Class: Middle Class
Secondary Social Class: Upper Class
Education: Secondary education on wards
Occupation: Students

Indie Pop is a genre which is mostly listened by youngsters which is why we chose 15-30 year olds and students as our primary target market. A certain level of education is needed to understand certain nuances in the mentioned genre thus we chose the education level to be secondary education on wards. We think the middle class could possibly best relate and indulge in the album as they would have enough funds to purchase it but also go through certain struggles and phenomenons in life which are reflected in Indie Pop.

Psychographics:

Primary: Explorers

Secondary: Aspirers, Reformers

Indie Pop ranges greatly in not just its sound and look but is also created in the vision of an individual, the artist. The creative liberty which is prescribed leads to an array of very different moods and outcomes. That's why we chose explorers as our primary target market. They have the want for adventure and will therefore be open minded about the album.

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Second Cut (Final Music Video)

Once the first cut was done all the footage was laid out in the required order, the second cut was for adding all the effects and animations to make the video more visually pleasing. While shooting we relied on the sunlight as our main source of lighting and since the shoot took place over three shooting days with varying levels of light on certain scenes, this lead to some unpleasing discoloration to certain sections of the footage where the camera picked up odd muddy tones instead of the vibrant primary colours. In this first half of colour correction Mahnoor basically tried to match all the footage to a equal level of brightness and correct all the discoloration and try to match them on intensity and saturation of colour as well. In the image above you can see her correcting the dull greenish hues on the original video to a the required soft vibrant yellow. She wanted to match all the colours so when she would further apply filters there would be no miss match. After basi...

Creative Critical Reflection

Now that we've wrapped up our advanced portfolio its time to reflect on our project through the focus of certain questions. Q.1 How do your products use or challenge conventions and how do the represent social groups or issues? The genre me and my team picked for our final products was indie pop. Indie as a genre in general breaks tonnes of conventions and creates new ones mostly due to the freedom allotted to the artists. Rather than having set conventions the indie scene works in trends which emerge with time, which is what we've based certain aspects of our products off and what we've gone against to showcase some of our own artistic ability. In a country like Pakistan, which is mostly over run with remastered coke studio versions of old songs, releasing an indie pop album and music video is unconventional as it is. Similarly, due to the creative freedom the genre allows us, we were able to represent social issues which we may not have been able to if we were to be...

Website (Final)

Though we all gave her input and went over various options and versions together, Mahum was the one who actually constructed the website. She created it from scratch, starting off with a blank template. The team looked at existing websites of renowned artist, in order to find out the codes and conventions existing in websites (Website Analysis). Following this, Mahum looked at different templates on wix to get a better idea of the options available on the platform. Understanding the Website Editor was a little tricky for her but she managed to do it. For the menu page she did not want to add alot of things, inspired by the minimalist styles some indie websites are using.She wanted to keep it simple. She added a menu bar, customized it to her liking in accordance to the colour scheme that we had decided and above that added our Logo designed by Mahnoor. On the top right she added a sign in button customized with our decided colour scheme and on th...

Eman's Media Portfolio

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