Target Market

The target market is a specific market which is chosen or created with different segments of the market so a product may be marketed and created in a way that caters said market.

Our target market is:

Geographic:

Pakistan, USA and UK

We're choosing to release the album in these regions as the album is in English and all of these countries except Pakistan have English as their first language. Pakistan is included due to origins of the artist themselves.

Demographic:

Age: 15-30 years old
Secondary Age: 30-45 years old
Gender: Male and Female
Social Class: Middle Class
Secondary Social Class: Upper Class
Education: Secondary education on wards
Occupation: Students

Indie Pop is a genre which is mostly listened by youngsters which is why we chose 15-30 year olds and students as our primary target market. A certain level of education is needed to understand certain nuances in the mentioned genre thus we chose the education level to be secondary education on wards. We think the middle class could possibly best relate and indulge in the album as they would have enough funds to purchase it but also go through certain struggles and phenomenons in life which are reflected in Indie Pop.

Psychographics:

Primary: Explorers

Secondary: Aspirers, Reformers

Indie Pop ranges greatly in not just its sound and look but is also created in the vision of an individual, the artist. The creative liberty which is prescribed leads to an array of very different moods and outcomes. That's why we chose explorers as our primary target market. They have the want for adventure and will therefore be open minded about the album.

Comments

Representation in Indie Pop Music Videos

Since Indie as an umbrella genre provides artists with full creative liberty we see that Indie Pop music videos represent people from all walks of life. It is not limited to any one social group and will often represent multiple social groups in the same video. A good example of this is George Ezra's 'Budapest' music video. Age Group If there is one social group that Indie Pop represents more than others, it's young adults since the majority of the artists in this genre belong to that age group. Artists who emerge in the Indie Pop scene, usually do so when they're rather young so even if they make music for a long time it still falls withing that age group. This isn't to say that adults do not partake in the making of Indie Pop music videos or that children are not represented. Gender Indie pop is inclusive of all genders and is one of the genres where equal participation of males and females can be observed. Gender bending is not uncommon.

Softwares

For our video we will be using different softwares: For the editing of our video we will be using Adobe Premiere Pro. It is one of the best editing soft wares. This was a natural choice since Mahnoor, our editor is already well acquainted with the software and due to its easy availability (she already has it on her laptop). For the Digipack design and animated drawings we will be using Photoshop. This is the software we used for our Magazine task and are therefore familiar and comfortable with it. All of us having ample skills on the software will also allow us to divide certain tasks and get them done more efficiently. We decided to make the website using Wix.com which is an online free website builder tool, particularly for the range of options it offers us such as playable tracks that would be handy when building a website for an artist. The notes

Final Digipak

We have finalised our digipak. This is what it looks like: Front Cover Back Cover Inlay First Page Inlay Second Page Spine

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