Industry

Record Label:

The artist, Red Tide Rats is signed to EMM Records, an independent label housing countless indie artists. Their mission is to provide opportunity to artists who want to produce non-commercial music, perpetuating indie music and culture. Various artists such as ReJuvenile, Lenna and Sacramento Scarecrows are signed under them.

Production House:

SAD Productions, quickly emerging in popularity, will be overlooking the production of the digipack for 'Sarah Tonin' and the music video to promote the track 'I Got Your Message'. The production house will be playing a central role in the aforementioned tasks, involved in not just the grunt work such as filming but also creative processes such as conceptualising the music video and digipack and implementing their creative direction. Post-production will also be handled by them.

Distribution:

The music video will be distributed through YouTube taking our survey results into consideration and therefore will be available in all regions. The album itself will be made available on Spotify and Band Camp for streaming and purchase respectively. Since the album is indie and our target market's preference to own the music virtually, only 350 physical copies of the album will be made (unless we are met with a higher demand). Target markets are the US, UK and Pakistan. Karachi, Islamabad and Lahore in Pakistan will be prioritized since the population of these cities is more open to niche cultures and English music in general.

Comments

Representation in Indie Pop Music Videos

Since Indie as an umbrella genre provides artists with full creative liberty we see that Indie Pop music videos represent people from all walks of life. It is not limited to any one social group and will often represent multiple social groups in the same video. A good example of this is George Ezra's 'Budapest' music video. Age Group If there is one social group that Indie Pop represents more than others, it's young adults since the majority of the artists in this genre belong to that age group. Artists who emerge in the Indie Pop scene, usually do so when they're rather young so even if they make music for a long time it still falls withing that age group. This isn't to say that adults do not partake in the making of Indie Pop music videos or that children are not represented. Gender Indie pop is inclusive of all genders and is one of the genres where equal participation of males and females can be observed. Gender bending is not uncommon.

Softwares

For our video we will be using different softwares: For the editing of our video we will be using Adobe Premiere Pro. It is one of the best editing soft wares. This was a natural choice since Mahnoor, our editor is already well acquainted with the software and due to its easy availability (she already has it on her laptop). For the Digipack design and animated drawings we will be using Photoshop. This is the software we used for our Magazine task and are therefore familiar and comfortable with it. All of us having ample skills on the software will also allow us to divide certain tasks and get them done more efficiently. We decided to make the website using Wix.com which is an online free website builder tool, particularly for the range of options it offers us such as playable tracks that would be handy when building a website for an artist. The notes

Final Digipak

We have finalised our digipak. This is what it looks like: Front Cover Back Cover Inlay First Page Inlay Second Page Spine

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