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Industry

Record Label:

The artist, Red Tide Rats is signed to EMM Records, an independent label housing countless indie artists. Their mission is to provide opportunity to artists who want to produce non-commercial music, perpetuating indie music and culture. Various artists such as ReJuvenile, Lenna and Sacramento Scarecrows are signed under them.



Production House:

SAD Productions, quickly emerging in popularity, will be overlooking the production of the digipack for 'Sarah Tonin' and the music video to promote the track 'I Got Your Message'. The production house will be playing a central role in the aforementioned tasks, involved in not just the grunt work such as filming but also creative processes such as conceptualising the music video and digipack and implementing their creative direction. Post-production will also be handled by them.



Distribution:

The music video will be distributed through YouTube taking our survey results into consideration and therefore will be available in all regions. The album itself will be made available on Spotify and Band Camp for streaming and purchase respectively. Since the album is indie and our target market's preference to own the music virtually, only 350 physical copies of the album will be made (unless we are met with a higher demand). Target markets are the US, UK and Pakistan. Karachi, Islamabad and Lahore in Pakistan will be prioritized since the population of these cities is more open to niche cultures and English music in general.



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