Inspiration for Digipak

For our cover we looked several covers with varying popularity, within popular Pop and indie pop genre categories. We decided that we would promote the artist's star image on the cover by using some type of portrait shot to grant access to the star (Andrew Goodwin). We decided upon a medium close up which displayed the artist's face till their shoulders or a little bit of collar bone area depending on the angle it's shot at to capture the artist's expressions well. Some examples include:

The Weekend - The beauty behind the madness

Lomepal - FLIP

Bipolar Sunshine - Drowning Butterflies (single)


Bleachers - Don't take the money (single)

All of the examples above show the star image of the artists in mostly well lit high-key lighting except the weekend, However with the black and white contrast it allows us to see the details of his face more clearly despite the physical ripped photograph collage effect applied on the cover. these shots are mid way between a medium close up and close up, they show us some details like chains, necklaces or the type of clothing being worn from the upper half of the body which are also representative of the genre. Other details can also be seen without getting too close like makeup, facial hair, jewellery and facial accessories including glasses. We can use this if we decide to accessorize our own model for the album cover shots.

Another concept we want to add to the album cover is the design choice of adding a square border around the the portrait of the artist, this can be either presented in plain solid colour backgrounds with as presented in the two examples above of Bipolar Sunshine and Bleachers' covers. Some more examples include a use of more abstract patterns or imagery which add colour and texture to the picture in a collage type sense. Examples include:

Gothbabe - Velvet sheets (Single)

Vendredi sur mer - Mort/Fine

Both these covers utilize some type of design which encloses the main photo (not an artist's face in this case), but by using a similar textured background with small text placement around the cover we could obtain the desired indie pop album cover look.

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Second Cut (Final Music Video)

Once the first cut was done all the footage was laid out in the required order, the second cut was for adding all the effects and animations to make the video more visually pleasing. While shooting we relied on the sunlight as our main source of lighting and since the shoot took place over three shooting days with varying levels of light on certain scenes, this lead to some unpleasing discoloration to certain sections of the footage where the camera picked up odd muddy tones instead of the vibrant primary colours. In this first half of colour correction Mahnoor basically tried to match all the footage to a equal level of brightness and correct all the discoloration and try to match them on intensity and saturation of colour as well. In the image above you can see her correcting the dull greenish hues on the original video to a the required soft vibrant yellow. She wanted to match all the colours so when she would further apply filters there would be no miss match. After basi...

Creative Critical Reflection

Now that we've wrapped up our advanced portfolio its time to reflect on our project through the focus of certain questions. Q.1 How do your products use or challenge conventions and how do the represent social groups or issues? The genre me and my team picked for our final products was indie pop. Indie as a genre in general breaks tonnes of conventions and creates new ones mostly due to the freedom allotted to the artists. Rather than having set conventions the indie scene works in trends which emerge with time, which is what we've based certain aspects of our products off and what we've gone against to showcase some of our own artistic ability. In a country like Pakistan, which is mostly over run with remastered coke studio versions of old songs, releasing an indie pop album and music video is unconventional as it is. Similarly, due to the creative freedom the genre allows us, we were able to represent social issues which we may not have been able to if we were to be...

Intertextuality

Intertextuality refers to when one media text incorporates another media text and in the process alters said media text. Intertextuality has many sub types such as: Pastiche: Pastiche is when a media text imitates another media text or style in a positive way. Marina and the Diamonds' music video for 'Shampain' is a pastiche of Micheal Jackson's 'Thriller' music video as a bunch of undead girls join her for a choreographed dance sequence. The music video for 'Gives You Hell' is a pastiche of a typical 50's neighbourhood, with the 'family oriented' side of the warring neighbours dressing in typical 50's fashion too. Parody: In a parody a media text often uses references from another media text to to mock it. Bo Burnham's 'Repeat Stuff' music video parodies Justin Beiber in parts of his music video as a way to poke fun at the unoriginal and vague music they produce which plays of...

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